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And by the 1980s, the basic British man wore them, too. Until swimsuits became hi-tech in the 1990s, the swim brief was the choice of swimmers, divers and water polo players. The American swimmer Mark Spitz won seven golds in his Speedo trunks at the 1972 Munich Olympics. You shouldn’t have anything around your waist that would twist when you swim’ ‘It’s designed as a purely functional object. Beach rules were relaxed in 1962 and in the first year the 17.5cm was the best seller, quickly overtaken in popularity by the 7.5cm. Since no pubic hair was on show, the magistrate ruled that nothing indecent had been exposed. The Speedo pioneers who Laidlaw had arrested in 1961 were let off without charge, by the way. It’s designed as a purely functional object.” The only way you could stop that would be to end the cut on your hips. “I realised you shouldn’t have anything around your waist that would twist when you swim. “It was designed quite practically, not with fashion in mind,” he later recalled. The first Speedo brief came in 17.5cm, 12.5cm and 7.5cm widths. The swim brief itself was drawn up in 1960 by Peter Travis, who had arrived as a designer at the company the year before, tasked with designing leisurewear. Speedo pioneered the “racerback” open-shoulder swimming costume for women in 1932 and introduced the nylon swimsuit at the 1956 Melbourne Olympics, helping Australia’s swim team to eight out of 13 available gold medals. Speedo the company began life as MacRae and Company Hosiery, founded by Alexander MacRae, a Scottish emigrant to Australia, in 1910. Tom Daley, incidentally, now wears Adidas trunks.

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Other brands are, of course, available – and Speedo the company sells the full range of aquatic attire – but when someone says “Speedo” what comes to mind is, well, budgie smugglers. Whatever your instinctive feelings towards the Speedo swimming brief, you can tell that it is a design classic because the brand has become synonymous with the product – like “hoover” for vacuum cleaner. The hotel responded that the trunks went against their dress code.

“They need to stop policing people based on their gender identity and sexuality.” “It so obviously targets LGBTQ+ and non-gender-conforming people,” he argued. In 2018, a man named Chris Donohoe complained that he was the victim of homophobia after being thrown out of a pool party at a hotel in Las Vegas for flouting the “no Speedo” rule. The exalted status of the swim brief in gay iconography goes some way to explaining why it is viewed with such fear and loathing elsewhere. The editor of GQ Style has 51 pairs, including a denim and a knitted pair That’s why Tom Daley wears them to dive in.”īrief encounters: a vintage advert for SpeedoĪs Daley himself once explained to Graham Norton, who wondered why his trunks had to be quite so tight: “If you’re spinning around the last thing you want is to have something come out of place! And when you hit the water you don’t want things flapping about, because it would hurt.” However, if you Google “Tom Daley” and “Speedo”, once you have finished marvelling at his inguinal creases, you’ll appreciate why Out magazine once described this piece of clothing as “the single most perfect and pithy item of clothing ever designed for the male body”. And they’re so much less restrictive than shorts.

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“I like as much exposed skin for tanning as possible. “You have way more freedom in ,” says Luke Day, editor of GQ Style, who has no fewer than 51 pairs “in current circulation”, including a denim pair by Rufskin and a knitted pair by Maria Aristidou, though mostly he prefers plain white. But neither is any so liberating, or so practical, say those truly committed to the Speedo and its ilk.

None demands such brazenness, such balls.

No item in the male wardrobe is so exposing. Laidlaw and his tape measure are long gone, but in certain backwards-looking jurisdictions – Britain, America – the Speedo-wearing male remains an object of discrimination and ridicule. He called the police and had them arrested for indecent exposure. But one morning in 1961, he saw something that astonished even him – men in Speedo trunks. Laidlaw and his inspectorate patrolled the beach with tape measures, methodically escorting scantily clad women away. By the turn of the 1960s, the “Bikini Wars” were in full swing. One of the best-known beach inspectors was Aubrey Laidlaw, who had already laid down the law when the first bikini debuted on the beach in 1946.