Paris-based Deezer continues to excel at highlighting domestic repertoire in non-English territories.įrench streaming company Deezer has made its focus on regional Latin music one of its primary differentiators in the crowded streaming space, and it certainly shines on its interface. Today we can find many playlists catering to Mexican music genres, from Spotify’s Sad Sierreño, Corridos 2020, and La Troca to Apple Music’s La Clica and Deezer’s TrackxTrack - playlists designed to provide support to specific acts. The editorial work done by Deezer, Spotify, and Apple Music, who have designed playlists catering to all the traditional and emerging Mexican music genres, has had a positive impact in its consumption. We should first recognize the portals driving so much of the growth for Mexican music genres. The Influence of Streaming Platforms on Mexican Music Genres While the regional Latin music landscape is enormous and rich, based on the most recent music industry trends we’ve seen gaining popularity, we will first focus on Mexico before moving on to Colombia in Part 2. For these music consumers, regional Latin music genres represent authenticity, and thanks to the music streaming companies who have made music readily available on a global scale, its consumption has increased beyond expectations. The fact that this regional Latin music has gained such prominence reveals the demographic changes happening in many countries, where, due to a sense of nostalgia, the Latin American diaspora is voraciously consuming music from their home countries, instilling in their kids a part of their identity.

If we review metrics across different music streaming platforms, we can find a diverse set of the Top 50 regional Latin American music stars, including legacy acts like Juan Gabriel, Marco Antonio Solís, and Joan Sebastian artists who have long and active careers like Mexico's Banda MS, Los Ángeles Azules, and Natalia Lafourcade and Colombia's Carlos Vives, Juanes, and Diómedes Díaz as well as new shining stars like mariacheño Mexican star Christian Nodal or the Colombian Pop singer Jessi Uribe.įrancisco explains more on our podcast. Now, at the start of 2021, Latin artists continue to rake in big numbers, even in non-Spanish speaking markets like the US, Italy, and France. In our July 2019 deep dive on Latin American “trigger cities,” we examined the most recent “Latin explosion” in the English-speaking world.

In reality, a diverse musical world has been thriving for decades. In a post-Despacito world, many may think reggaetón is the only genre achieving international success. Haga clic aquí para ver la versión en español.

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